Bud Light is sparing no expense to build buzz for its Super Bowl ads this year. It's hosting a "brand hotel" in New Orleans, the Bud Light Hotel, where it plans to host EA Sports's "Madden Bowl" after the hotel's opening on Thursday, January 31. The beer giant is also leaning hard on social media, funding concerts on MySpace, and dedicating various hashtags to its products. The debut of "brand extension" beer Budweiser Black Crown, a "golden amber lager" aimed at the craft-beer drinker, will bear the hashtag #tasteis.
#herewego, meanwhile, is the hashtag for both of the famous original Bud Light's Super Bowl spots -- "Lucky," teased above, and "Journey." Both the ads will mark the end of the popular "Superstitions" campaign, which ran throughout the NFL season and depicted the kooky good-luck rituals of die-hard fans across the league. "Lucky" and "Journey" take place in New Orleans, giving Bud Light that handy tie-in with theRead More »from Bud Light looking to get 'Lucky' with Super Bowl 2013 ad [Video]