This sounds like one of Kevin's ideas. [NBC]An online paper company owned by Staples has licensed the "Dunder Mifflin" name from NBC and the makers of "The Office," in order to sell paper to people who will pay more for paper just because it reminds them of the TV show "The Office." This is in the Wall Street Journal, so it has to be real:
Read More »"Staples' Quill.com has struck a licensing deal with NBC's parent company to launch a Dunder Mifflin brand. Priced largely above private-label copy paper, the Dunder Mifflin packages will be emblazoned with slogans such as "Our motto is, 'Quabity First' " and "Get Your Scrant on," well-known phrases from the comedy series."

![In the world of this promo, this would be called "foreplay." [TLC]](http://l.yimg.com/bt/api/res/1.2/C4YwWvqkJl3Uh1_ExLLKgg--/YXBwaWQ9eW5ld3M7cT04NTt3PTMxMA--/http://media.zenfs.com/en-US/blogs/the-set/310_virgin_112811.jpg)

!["See you at the Emmys!" [CBS]](http://l.yimg.com/bt/api/res/1.2/PwwMAR.FqJ5ZXWmBFlosng--/YXBwaWQ9eW5ld3M7cT04NTt3PTE5MA--/http://media.zenfs.com/en-US/blogs/the-set/Screen-shot-2011-11-23-at-11.23.57-AM.png)