You need to watch this ad, and then we need to talk about it. Because someone is...Cashin' a Check.
Who's Cashin' a Check? Recording artist Ellie Goulding.
How Dependent Is the Ad on Her Celebrity? Entirely: It follows her through her workouts (and shows) in three world-class cities.
On a Scale of 1 to 10, How Glamorous Is The Product She's Promoting? In terms of glamor, Nike rates a solid 10. (Ethically, it's more like a 3.)
How Can We Humorously Connect This Spot to Her Best Known Role? "Oh wow, it's great to see Christina Aguilera taking such good care of herself. ...Wait."
Is This a Check Worth Cashin'? Yes. In addition to being a great-looking ad, it captures Goulding's wholesome effort as she works out, and makes her look like kind of a superhero.