NEW YORK - Sorry, "Seinfeld" fans.

NBC and Jerry Seinfeld shot down a New York Post report Friday that the comic was in talks with the network about a new sitcom. The report, citing no sources, said Seinfeld would play himself in a New York series similar to "Curb Your Enthusiasm."

"There's nothing to it," said NBC spokeswoman Rebecca Marks.

Seinfeld's spokeswoman, Elizabeth Clark Zoia, also said the story was completely false.

"We appreciate the enthusiasm, however," she said.