… Liz Lemon Greek Frozen Yogurt, a delicious, creamy, refreshing frozen treat consisting of frozen lemon yogurt with a blueberry-lavender swirl.
Jerry Greenfield, co-founder of the Vermont-based company, introduced the flavor at Latitude in New York City on Thursday night, shortly before NBC aired the series finale of "30 Rock."
Based on samples we tasted at the launch event, we'd describe it as having a lemon cheesecake flavor, sweet and tart. It also has the best consistency of any frozen yogurt we've ever tried.
[Related: Find out how '30 Rock' ended]
The new treat will be available at Ben & Jerry's scoop shops around the country during the next few weeks, and then it will hit retail outlets in pints shortly thereafter.
The new flavor will also help raise awareness for Jumpstart, an early-education nonprofit that "30 Rock" creator and star Tina Fey supports.
"We are always looking for a fun way to serve up a Ben & Jerry’s flavor, and when the R&D team came up with a lemon-based Greek frozen yogurt, there was only one name on the list," said Ben & Jerry's marketing manager Jody Eley, who steered the flavor through development. "We've found the perfect fit, and we’re so excited for the launch of Liz Lemon as a full-time flavor homage to one of the most enduring characters on television."
The "30 Rock"-themed Ben & Jerry's treat is the latest in a line of pop culture-themed releases by the company, including the "Seinfeld" homage Festivus flavor, Queen's Bohemian Raspberry, John Lennon's Imagine Whirled Peace, Stephen Colbert's AmeriCone Dream, "Late Night With Jimmy Fallon" Late Night Snack, Phish Food, Cherry Garcia, Willie Nelson's Country Peach Cobbler, Vermonty Python, Elton John's Goodbye Yellow Brickle Road, Dave Matthew's Band's Magic Brownies and, of course, Schweddy Balls, in honor of Alec Baldwin's "Saturday Night Live" character, baker Pete Schweddy.
Watch the "SNL" Schweddy Balls skit:
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- Jerry Greenfield