CANNES – Sony Pictures Classics have said yes to No, picking up all North American rights to the Chilean drama starring Gael Garcia Bernal from Participant Media.
In director Pablo Larrain’s historic drama, Bernal plays an advertising executive who spearheads an ad campaign aimed at winning a referendum aimed at ousting Chilean dictator Augusto Pinochet.
The film is based on a true story. In 1988, facing international pressure to reform, Pinochet held a referendum in which voters had to choose Yes to keep the dictator or No to kick him out.
No premiered in the Directors’ Fortnight section of the Cannes film festival.
"This movie is a masterfully engaging and energetic drama about politics and power, a tonic for the brain that is also a major entertainment,” SPC said in a statement. “No establishes Pablo Larrain as a major international director and Gael Garcia Bernal gives his finest performance.”
Jeff Ivers and Jonathan King of Participant Media negotiated the deal with SPC.