On October 15, 2012, Marvel Comics will release their second graphic novel based on the literary characters created by the fictional writer Richard Castle from "Castle." The graphic novel entitled "Castle: Richard Castle's Storm Season" will be placed at a severe disadvantage in the marketing department due to events on the show and corresponding with the show. Marvel and the creators of the dramedy should have chosen a different time to release the product.
The storyline on the show
The season premiere will focus on what Rick and Kate are going to do now that they have finally connected in a physical manner. Season 4 closed with a moment fans have been waiting for since the first episode and the creators have to address what will happen in the aftermath. At the same time, the assassin has confronted Mr. Smith and Kate has to deal with her resignation from the police force. When the tension between Det. Ryan and Esposito is factored in, there is not much time or room to add any other aspects to the show.
The fourth "Castle" novel, "Frozen Heat," was released on September 12, 2012 and will have to be addressed on the show to remind fans they have a new book to read. In the past, Rick has been pulled from his research on the police department to attend book signings, release parties, and other functions coinciding with a book release. The creators are already going to have a difficult time writing in these distractions while trying to keep the main storylines of the first few episodes flowing correctly.
Guaranteed money over Marvel
Even though the recent superhero movies have put Marvel on a major upswing, the book industry can still beat the comic book industry almost any day of the week. Since the previous three novels have become bestsellers, it would behoove the creators on the show to push the novel over the graphic novel since there is more money to be made in the black and white representation of Castle's fictitious character than in full-page color. Without the appropriate publicity, the graphic novel will become "this year's last year" in the minds of comic book storeowners. As a comic book collector myself, I have seen last year's "Castle" graphic novel on clearance racks for as low as $3.00 and spoken with vendors who are not interested in carrying the new product when it comes out due to the lack of publicity and the specificity of the market it will appeal to (mostly middle-aged women who are fans of a particular show which is not in the top ten for ratings and who probably never read a comic book before).
Marvel is placed at a disadvantage in moving "Castle: Richard Castle's Storm Season" due to many issues the show is dealing with right now. While the graphic novel might not end up being a complete flop, the creators of the show and the comic book company could have chosen a time later on in the season when the creators of the show were not bogged down with as many other areas to focus on. A time more separated from the season premier and the release of the fourth book should have been more attractive.
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