CBS Pulls Reality Show '3'
CBS has pulled the reality dating show "3," which had the network's lowest rating ever for a new series debut, after two episodes.
The show debuted Thursday to a 0.8 rating/2 share in the key 18-49 demographic and 2.4 million total viewers. By Sunday, CBS entertainment president Nina Tassler was already referring to it in the past tense at the Television Critics Association summer press tour.
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"It was a show we tried, we were excited about, [that] didn't quite get traction," she said.
Hours after Tassler made those comments, "3" moved to what was to be its normal timeslot, 9 p.m.
But it again fared poorly.
Drama reruns will run in place of "3" on Sunday nights until "The Good Wife" returns in the fall.
The show, based on a similar reality series, followed three women who supported one another as they looked for love.
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