David Lynch might not agree with the average Joe on what makes a movie great. The director tends toward the macabre and the mind-bending, characteristics that haven't always endeared him to the popcorn crowd.
But Lynch does share at least one thing with the common man: a taste for a good cup of coffee.
Lynch has his own organic line of coffee, and released a second commercial promoting the David Lynch Signature Cup Organic Coffee.
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The director is apparently obsessed with the drink. In an essay expounding upon the role of coffee in an artists life, he writes that he once drank 20 cups of instant coffee per day, but has since weaned himself down to seven.
As Adweek pointed out, many of his characters share Lynch's love of coffee, too.
For Lynch, coffee can bring out hidden ideas and is a visual stimulant as much as a mental or taste. He says Simply pushing a cup can create a beautiful choreography, as "individual droplets will leap out of the ripples and dance all along the surface of the coffee."
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Lynch is not the only artist with designs on the coffee business. LCD Soundsystem’s James Murphy is making plans to launch a boutique express line.
Now, take a look at how that inspiration has translated into his new add.
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