Showtime will turn the San Diego Comic-Con floor into its own personal Facebook page next week when it releases a series of Internet-meme-themed ads hyping its original series. But why wait until the Con when TVLine has an exclusive sneak peek of the campaigns for House of Lies, Shameless and Episodes?
The tongue-in-cheeky ads feature Lies’ Don Cheadle and Kristen Bell, Shameless’ William H. Macy and Emmy Rossum and Episodes’ Matt LeBlanc. Each is paired with an inside joke-ish tagline akin to something you might find in your Twitter feed. They’ll show up on buttons, bags, buses, badge holders and more at the annual fan gathering. (Dexter and Homeland are getting the same treatment.)
On Saturday, July 14, Lies’ Ben Schwartz (Clyde) will participate in a signing at 11 am, and the Shameless cast will do the same at 12:30. The Gallagher clan — Macy, Rossum, Cameron Monaghan (Ian) and Jeremy Allen White (Lip), as well as Justin Chatwin (Steve), series writer and consulting producer Mike O’Malley and executive producer John Wells — will then take part in a panel at 4 p.m.
Take a look at the ads below, then hit the comments to let us know what you think. Which is your fave?