The Grammys didn't score anything like 2012's record ratings, but that doesn't mean the ceremony did poorly. The 2013 ceremony, hosted by LL Cool J of "NCIS: Los Angeles" and featuring performances from, among others, Rihanna, Justin Timberlake, Taylor Swift, and Fun., averaged more than 28 million viewers from 8-11:30 PM. That's the second largest Grammys audience since 1993.
Does it equal last year's 40 million? No. But last year drew an all-time number of viewers following (and let's face it, because of) the death of pop icon Whitney Houston. And plenty of folks tuned in this year to watch acts like Fun., Mumford & Sons, and the Black Keys take home Grammy gold (and/or make fun of the artists' outfits). Music's "prom" did more-than-respectable numbers in the coveted 18-49 age group -- a 10 rating, matching its highest in two years -- and an even higher 11.1 in the 25-54 age group, with viewership cresting at 31.1 million people during the 9-9:30 slot.
The Grammys gave CBS a win for Sunday primetime with an 8.2 average among adults 18-49. Counterprogramming efforts by other nets had varying degrees of success; Fox came in second on the night, but most of its animated comedy shows saw dips from last week's numbers ("The Cleveland Show" posted a small gain).
ABC fared less well, with "Once Upon a Time" and "Revenge" hitting new series lows (in the latter's case, blame may belong to the show itself and not to the Grammys). NBC, as is its wont, brought up the rear with a dog's breakfast of "Dateline," a rerun of Betty White's birthday special, and an "SNL" special.
- Arts & Entertainment
- Justin Timberlake
- Taylor Swift
- Whitney Houston