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    Jennifer Lopez Launching a T-Shirt Line

    By Antoinette Bueno | The Insider – Fri, Jul 13, 2012 8:30 AM PDT

    First Gwyneth Paltrow, now Jennifer Lopez is capitalizing on the t-shirt trend.

    J. Lo recently launched Teeology.com with entrepreneurs MJ Eng, Brian Lee, Erica Zohar, and Jeff Marine, which offers up limited-edition (isn't everything these days?) tees that will get manufactured based on how many votes it gets by its users. The site also offers a permanent collection of basics for men and women starting at $20, while the limited-edition tees start at $29.

    Related: J. Lo -- I think It's Time I Left 'Idol'

    While the site is currently in production, a preview of the t-shirts on Teeology.com include a model wearing a basic yellow tank and a male model wearing a white v-neck with a pair of sunglasses printed on it.

    .... You know, ground-breaking design.

    Related: Jennifer Lopez's Dramatic New 'Do

    And seriously, when has J. Lo ever been known to wear t-shirts?!

    Selling sparkly jumpsuits would seem to make much more sense, no?


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