Jennifer Lopez is partnering with nuvoTV -- an English-language, Latino-targeted cable channel -- on new programming, both behind the scenes and in front of the camera.
The singer, actress and former American Idol judge will also be involved in marketing strategies at nuvoTV, where she's a part owner. The channel was launched in 2004, and last year changed its name from Si TV to nuvoTV.
"I teamed up with them because I felt that there's a real, great opportunity to do something that has not yet been done," she told THR. "Thinking about myself growing up as a Puerto Rican girl in the Bronx, speaking English as my first language, and knowing that there was really nothing on TV for me! I remember very clearly, like on Sesame Street, Luis and Maria, the Spanish couple, or going to movies and loving West Side Story and that being a huge influence on my life to become an artist because there were Puerto Ricans in it."
As part of the deal, Lopez aims to introduce high-level, HBO-style films to the channel as well as scripted and unscripted series. In the pipeline: a backstage docu-series on her upcoming European concert tour alongside Enrique Iglesias, slated to air in early 2013. A reality show about Lopez's backup dancers (one of whom being her rumored beau, Casper Smart) is under consideration.
Lopez said she aims to create content to match that of BET, where the quality of the programming reaches viewers beyond the core audience.
"It's not an easy sell to go sell a Latino story to a network about a whole Latino family ... even in the movies," she said. "And at the end of the day, that's content that we're going to be looking for. There is a place now to go for that. ... We're dedicated to improving the content that's there, making it even better and, at the same time, creating new content that's gonna be entertaining."
Lopez's work with nuvoTV will not distract from her deals with other channels; earlier this year, she sold an English-language version of her Univision competition series Q’Viva!, The Chosen to Fox, where it aired in the spring.
Last month ABC Family ordered a pilot for a potential new series Lopez is executive producing called The Fosters (working title), a one-hour drama revolving around a multi-ethnic family mix of foster and biological kids being raised by two moms.
"I still have a lot of other shows that I'm developing with other networks, ABC, Fox ... that's not gonna stop," she noted. "I'm gonna continue to be producing. I just might put them all on nuvo now."
- Jennifer Lopez