Leave it to Oprah Winfrey to put a new spin on the typical dating show. For those who are bored with the usual hot tubs and cat fights of "The Bachelor" franchise, the OWN network has something different to offer on "Lovetown, USA."
'Lovetown, USA' is a social experiment in the southNot only does the show look to fix up romantically challenged singles, but it also examines all aspects of the theme in the small town of Kingsland, Georgia. In a recent exclusive interview, the show's matchmakers, Paul Carrick Brunson and Kailen Rosenberg, explained what happened when they descended on a community that was once known as the marriage capital of the world.
As Rosenberg acknowledged, "Really, truly it is a social experiment on what happens when you take people in a community and focus truly only on love, and how that can transform not only people but a town."
'Lovetown, USA' is much more than a dating showWhile the series was originally conceived to be a dating show, Winfrey changed all that. Rosenberg recounted, "The next think you knew Oprah was coming in and saying, 'Hey, no, no, no, love is not just about romantic love and singles; it's about everybody. It's about figuring out as a society that we better get our act together."
Still helping singles find their perfect mate is certainly a big element of "Lovetown, USA." But as Rosenberg conceded, these relationship experts did more than help someone hand out roses. In describing how the show was unique, he said, "There was enough natural drama that it's an exciting show to watch because the viewers will be able to relate, whether they're single or married, with the woes and the dysfunction and the stuff that keeps us stuck from love. So it's a raw, organic view into why people have a difficult time having a healthy relationship."
'Lovetown, USA' will help viewers examine their own relationshipsAs a result, Rosenberg felt that viewers will be able to take away lessons they could apply to their own situations. "It gets people to see their stuff, to look at it and to see that it's okay, and it can be fixed, and amazing love can happen even under your nose."
Brunson agreed that "Lovetown, USA" will open a lot of peoples eyes, as it did his. He noted, "It had never been done before, focusing on love and how to truly be the love. How do you actually do it? Just witnessing that for 30 days, an entire town doing that, was powerful. It was an incredible experience."
Watch "Lovetown, USA" when it premieres Sunday, 8/19, at 10PM EST/9PM CST on OWN.
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