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    NBC Entertainment Names Bradley Melnick New Chief Financial Officer

    Bradley Melnick has been promoted to executive vp and chief financial officer for NBC Entertainment, it was announced Thursday by NBC Entertainment chairman Robert Greenblatt.

    Melnick is a company veteran who most recently has been senior vp and cfo for the West Coast Television Group. He will now have financial oversight of the network’s business side and assumes similar responsibilities for Universal Television.

    “For more than 15 years Brad’s contributions have been vital to sustaining the overall financial health of the company,” said Greenblatt. “Engaging in several departments during his tenure here has given him a unique perspective on how those divisions all work in unison to meet and exceed common monetary goals.”

    Melnick, who has a CPA, first joined NBC Universal in 1998 and has held positions in news, cable and production.

    Prior to joining NBC Universal, he was at Golden Books Family Entertainment. Before that he worked at the accounting firm Coopers & Lybrand.

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