NBC Broadcasting Chairman Ted Harbert told advertisers today that the 2013-14 season “will be better than this season” as NBCUniversal “speaks to our customers with unity, clarity and precision….Everybody is talking to each other a lot.” Other execs echoed the theme that they’re on the case to turn things around following NBC’s disappointing ratings this season. “We have no illusions about how much work is ahead of us to grow our business,” NBC Entertainment Chairman Bob Greenblatt said at his company’s upfront presentation. Although he says he “doesn’t usually believe in testing” for new shows, this year “testing really seemed to go our way.” NBCU Advertising Sales President Linda Yaccarino called the upcoming slate “an outstanding lineup filled with innovation and creativity.” She adds that following Comcast’s acquisition of the company from General Electric, “NBCUniversal is a different kind of media company” that’s “determined to invest in the content, analytics, technology and people to help you sell your products.”
She touted Comcast‘s ability to sell ads and promote programs across NBC, Telemundo and 18 cable networks. “Making it easier for you to do business with us is the top priority…We’ve done it. It works. And we can prove it.” Greenblatt says that NBC will try to boost ratings over the summer with 70% original programs. Then NBC will seize two opportunities to launch new shows: In the fall it will have three comedies and three dramas that execs hope to build off the strength of Sunday Night Football and The Voice. NBC will also use the February 2014 Winter Olympics in Sochi to promote what Greenblatt called “our second season” with three comedies and two dramas. “I think we have a strong 52 weeks ahead of us,” he says.
Related: NBC’s 2013-14 Schedule
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