Football may be the most popular sport in America, but it still makes business fumbles.
NFL Magazine is calling it a game after four issues, publisher Dauphin Media Group announced on its website. The April issue about the football draft will be the magazine's last, Dauphin said.
A spokeswoman for the NFL told TheWrap that even though the title is being pulled, it was well-received by fans and was a "viable product." She hinted in a statement that it might reemerge in a new incarnation at a later date.
"We are evaluating our future publishing strategy and alternatives," the spokeswoman said.
A spokesman for Dauphin did not immediately respond to requests for comment.
More than two-thirds of Americans who say they follow sports list football as their favorite game, while only 13 percent chose baseball, according to a recent poll by Harris Interactive. The sport is also a TV leviathon, as the record viewership for this year's Super Bowl demonstrates.
But even great brands cannot withstand the dents that are starting to appear in the glossiest of magazine titles. Retail magazine sales plunged nearly 10 percent in the U.S. and Canada in 2011, according to a recent report from MagNet. The situation could get worse now that Borders has succumbed to bankruptcy, leaving fewer magazine racks to hock wares.
NFL Magazine sold for $4.99 on newsstands. Annual subscriptions to the the monthly title cost $19.99.