The rapid downfall of Paula Deen's empire in wake of her N-word controversey continued on Friday.
A JCPenney spokesperson told TheWrap that the company has decided to discontinue selling her merchandise.
The Associated Press also reports that Ballantine Books is canceling the publication of Deen's upcoming cookbook, "Paula Deen's New Testament: 250 Favorite Recipes, All Lightened Up," which was set to be released in October.
The publisher has not yet responded to TheWrap's request for comment.
The news comes the same day that Sears and Kmart announced they were cutting ties with the former Food Network personality.
All three department stores join a long list of companies, including Food Network, Smithfield Foods, Walmart, Target, drug manufacturer Novo Nordisk, and Harrah's, that have dumped Deen since she acknowledged using the N-word in a deposition last month.
The celebrity chef and her brother are being sued by a former female restaurant employee, who says Deen's brother subjected her to racist, sexist and violent behavior. The plaintiff alleges Deen did nothing to stop it.
"My brother is not a bad person. Do humans behave inappropriately? At times, yes. I don't know one person that has not. My brother is a good man," Deen said during the deposition. "Have we told jokes? Have we said things that we should not have said, that -- yes, we all have. We all have done that, every one of us."
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