They’re calling it the “Get Connected UltraViolet Movie Starter Pack,” and it will be included when consumers buy certain gadgets — mostly Blu-ray players and smart TV sets. Beginning sometime this year, buyers will receive a redemption code for five or 10 UltraViolet titles. Lionsgate, Paramount, Sony Pictures, Twentieth Century Fox, Universal Studios and Warner Bros. are participating in the initiative, announced today at the International CES electronics show in Las Vegas. Manufacturers joining in the plan include LG, Panasonic, Philips, Samsung, Sony, Toshiba and Vizio. And on the streaming side, companies joining in are Best Buy’s CinemaNow, Flixster, Nook Video and VUDU. “It is terrific to see leading companies in content and hardware come together and agree on a standard allowing more content, more options and more products to consumers,” says Consumer Electronics Association CEO Gary Shapiro.
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