Viacom-owned cable network Tr3s: MTV, Musica y Mas, targeting the Hispanic millenial generation, is adapting programs from its sister networks specifically for its niche audience.
Tr3s will be adapting MTV's competition series From G's to Gents and VH1's Best Week Ever for two new shows set to debut this fall, The Hollywood Reporter has learned exclusively. Additionally, the cable net has ordered a second season of the Wilmer Valderrama-produced docu-series, The Ricardo Laguna Project, centered on the Mexican-American BMX champion. Production begins this summer for a September premiere.
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Done in the vein of From G's to Gents, which aired on MTV from 2008-09, Chongas to Reinas follows a similar format. Through a series of challenges of tests, the series will transform wild Latinas into well-mannered queens -- and the cattiness and drama in between. Casting for the host is currently underway, with the net eyeing a celebrity who has a "rags-to-riches" story who is authoritative but respected in the industry.
Borrowing from VH1's weekly show Best Week Ever, The Chisme Club features infamous Latino personalities and stand-up comics who reveal their favorite and most absurd pop culture news. Personalities set to participate include Mob Wives' Rene Graziano and Mayte Garcia, The Latin Divas of Comedy's Sandra Valls and Sara Contreras, Broads of Broadway's Cristina Galston, Joey Medina, Eric Nieves and others.
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Expanding its efforts in music programming -- and on the heels of the success of its first episode, "The Making of 'Follow the Leader' " with Jennifer Lopez -- Tr3s has committed to airing four more "making of" music video specials by year's end. The Lopez episode, which aired in early May during the weekend, averaged 555,000 viewers.
Just three months after Colombian singer Juanes taped an MTV Unplugged, which will air this month, the net has given the go-ahead on another concert special to air next year. An artist has been eyed for the new special, with an announcement expected shortly.
The Miami-based Tr3s is owned by Viacom International Media Networks and reaches 33.6 million households.
