The first season of The Voice UK was the BBC’s most successful new entertainment show in over a decade, but it was also locked in a ratings battle last year with Simon Cowell‘s Britain’s Got Talent which aired on rival net ITV. ITV originally set a challenge to The Voice when it moved Britain’s Got Talent ahead several weeks so the two shows would debut on the same night. This had followed an earlier bidding war in which both networks were vying for broadcast rights to The Voice. The show held its own against BGT, but endured a ratings decline when the live episodes started. The second season will have four key stages, including a new Knockouts round, but there will be just three live shows. Coaches will.i.am, Jessie J, Danny O’Donoghue and Tom Jones will select 2 more artists each for their teams and will also have the chance to steal one losing artist from a rival coach. It’s not yet confirmed when The Voice UK will start airing this spring, but the live shows are reportedly set for June 8, the same date it’s believed ITV is airing the Britain’s Got Talent finale, meaning there would again be overlap. In December, ITV confirmed Cowell would return to BGT as a judge for the show’s seventh season. Both BGT and Cowell’s UK X Factor contracts with ITV are up after their upcoming runs.
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