As a political/business consultant by trade, I was drawn to "John King, USA" because of the insight given by one of the leading political analysts in the country. CNN, though, was right in the decision to cancel the show. This was a smart choice for many reasons and is the first step in raising the network out of the ratings doldrums.
Lack of Connection
John King's political insight has been gained through years of studying politics and is driven more by experience than pure opinion. With Fox News being at the top of the cable news ratings, it can be inferred that people look more for pure opinion than for pure factual insight based on past experiences and the events of history. King's show has struggled with ratings since its introduction in 2010 and the network, which is failing in the ratings, needs to do what it can to raise the ratings average of their shows. With "The Situation Room with Wolf Blitzer" connecting with more viewers, it would make sense to expand that show to three hours instead of two as they have done.
CNN is going to use King to analyze the 2012 election, which is how he has been used for multiple elections in the past. He will appear at different times during the day instead of just one so his insight can reach a broader audience throughout the week. If CNN can prove it has the strongest election coverage and offer the most balanced analysis throughout the day, the ratings might see a spike in the upcoming months as people try to figure out who will win the election before the ballots are cast.
King is the strongest political mind on the CNN roster and should be used to get the network as involved as possible with the election. He has done election coverage before and is a familiar face during the run that people can turn to and trust. By explaining the "why" behind each political move heading toward November, CNN can display a deeper coverage of the election and prove itself as the network to educate viewers instead of drowning them in opinions.
While viewers of "John King, USA" are sure to be saddened by the loss of the show, cancelling the show was the best move for the network. Instead of pigeonholing his expertise in one timeslot, the network can use him to raise the entire network to the ratings giant it once was. He can be showcased before more viewers and give greater depth to the overall election coverage on the channel.
More from this Contributor:
- Arts & Entertainment
- John King