Lines of blank spaces, which represent the letters in a famous name, place, or event, are displayed. One of three players spins a large wheel that pinpoints a money amount, and suggests a letter of the alphabet that might be contained in the mystery phrase. If the letter is contained in the phrase, it is revealed in its appropriate position and the player receives the chance to identify the phrase.

If the contestant is stumped, he or she spins again and suggests another letter (each correct letter awards the player the money pinpointed by the wheel). When an incorrect letter is suggested, the next player receives a turn, and the game continues in this manner until the phrase is identified. The player who makes the identification is the winner and receives the money he or she has accumulated, which is used to purchase merchandise gifts from a series of showcases that are displayed on stage.