Twelve Latin American telenovela hopefuls live together and, under the watchful eye of judges who will rate them on their mastery of the "7 Deadly Sins of Telenovelas": passion, lust, charisma, drama, fire, seduction and scandal, compete to see who will be America's #1 telenovela star. The winner receives a contract with Telemundo & a breakout role in one of the network's upcoming telenovelas, representation from Latin World Entertainment and a cash grand prize of $100,000.