Clickable Video Ads

Amplify Your Brand Through the Power of Online Video

Research has shown that high-performance clickable video ad formats outperform traditional video ads with companion banners by 3:1. * Within this results-oriented genre of ads are Yahoo!'s Clickable Video Ads. Fast, easy, and inexpensive for you to execute, Clickable Video Ads:

• Let you repurpose TV spots from your current ad campaigns.

• Run pre- or post-roll.

• Have a clickable call-to-action that prompts viewers to click on your ad within the video-player window and be driven to your website.

• Have a mouse roll-over cue that attracts the attention of potential customers and activates a graphic overlay

• Have a clickable call-to-action that drives consumers to your site.

^{*Across more than 10 million impressions; Yahoo! Advanced Video Ad Formats Pilot Results, 2007-2008}

Advantage: Yahoo!'s Audience Insights and Video Content

In addition to repurposing your current TV assets, you can use Yahoo!'s expansive array of targeting options to tap into its massive scale and ever-growing supply of video content. Insights pulled from traffic and search data help Yahoo! identify which content is most compelling to consumers, and ensures that Yahoo!’s video programming is highly relevant for your brand and consumers.
Result: You can achieve deeper engagement with the audience you want to reach.

Product sheet: Download .pdf  |  Email
Related products: Overlay Video Ads, Interactive Video Ads, Video Advertising Solutions
Related sites: omg!, Yahoo! Movies, Yahoo! TV, Yahoo! Screen
 
 
Benefits of Clickable Video Ads

• Use our property pages as your artistic canvas.

• Save time and money on creative development.

• Easily turn your existing 30-second and 15-second TV spots into clickable video ads.

• No companion banner ads are necessary.

Yahoo! is committed to offering you the widest variety of compelling, fresh ad formats to engage the right consumers and improve performance at all stages of your purchase funnel. To see how Clickable Video Ads can benefit your business goals, contact us or your Yahoo! Sales rep.

Get ad specs | See an insight | See sample ads
 
 
Product Demonstration