Is Anyone Actually Going to Pay More for Dunder Mifflin Brand Paper?

The Set

An online paper company owned by Staples has licensed the "Dunder Mifflin" name from NBC and the makers of "The Office," in order to sell paper to people who will pay more for paper just because it reminds them of the TV show "The Office." This is in the Wall Street Journal, so it has to be real:

"Staples' Quill.com has struck a licensing deal with NBC's parent company to launch a Dunder Mifflin brand. Priced largely above private-label copy paper, the Dunder Mifflin packages will be emblazoned with slogans such as "Our motto is, 'Quabity First' " and "Get Your Scrant on," well-known phrases from the comedy series."

There's also a bunch of stuff about how hard it is to sell paper now, which is kind of the entire point of basing the show at a paper company, now, wasn't it? I'm not going to pretend to be an expert in the paper business, but if I went over expenditures at a company and saw that the person in charge of buying paper was spending more of the company's money than usual to buy cutesy Dunder Mifflin-brand paper just to make the office more fun, I would tell that person to cut it out. Also, are those "Office" slogans really "well-known phrases"? I've heard people repeat phrases from "The Office," but they were never either of those phrases. This entire idea is very April Fools'-y. [WSJ]