3 Shows, 3 Magazines: Shonda Rhimes’ ABC TGIT Lineup Gets Royal Launch Treatment

3 Shows, 3 Magazines: Shonda Rhimes’ ABC TGIT Lineup Gets Royal Launch Treatment

Shonda Rhimes and the casts of her hit ABC shows “Grey’s Anatomy,” “Scandal,” and “How To Get Away with Murder” will be honored with a cross-title editorial package, Time Inc. announced Wednesday.

Entertainment Weekly, Essence, and People are partnering for the first time in celebration of the season premieres of the network’s TGIT lineup. The three Time Inc. brands and ABC will co-host a celebrity event presented by Toyota in Los Angeles on Sept. 26.

Each publication will also feature a group photo (above) of Rhimes together with the casts of all three shows, which was revealed simultaneously on each of their websites.

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EW will also feature a roundtable discussion between Rhimes and the show’s three leading ladies, Ellen Pompeo, Kerry Washington, and Viola Davis. In addition, both EW and Essence will roll out multiple covers featuring various Shondaland cast members, which will be revealed exclusively each Thursday on ABC’s Good Morning America, kicking off on Sept. 3 and leading up to the Sept. 24 TGIT season premieres:

“The powerful collaboration of EW, Essence, and People provides an audience reach of more than 116 million to celebrate the TGIT season premieres of the incredibly popular Shondaland programming. Like these three Time Inc. brands, the high-quality storytelling of Shondaland is a cultural force,” Time Inc. chief content officer Norman Pearlstine said.