‘I Am Cait’ Ratings Plunge in Week 2
“I Am Cait” stumbled hard in the ratings for its second week, losing more than half of its viewership.
Sunday’s episode of the E! series — which chronicles Caitlyn’s transition from man to woman — drew 1.292 million total viewers, TV By the Numbers reports.
That’s a far cry from the 2.732 million who tuned in for the July 26 premiere.
See video: Caitlyn Jenner Talks Sexual Orientation in 'I Am Cait' Sneak Peek: 'I Don't Know'
In the key 18-49 demographic, the sophomore airing of “I Am Cait” posted a 0.6 rating, also considerably off from the 1.2 rating that the premiere had received.
E! uses Nielsen’s Live Plus 3 Day ratings as its baseline, so those will be released later in the week.
“I Am Cait” has an eight episode order on E!
