CBS's Showtime streaming service to start in July

The CBS building in New York December 11, 2013. REUTERS/Eric Thayer

(Reuters) - CBS Corp said its Showtime network will start streaming programs on Apple Inc devices on July 12, coinciding with the new seasons of "Masters of Sex" and "Ray Donovan". Showtime, which now offers programs online only to subscribers to its cable packages, will charge $10.99 per month for the streaming service. Time Warner Inc's standalone streaming service, HBO Now, launched on Apple devices in April, giving subscribers shows such as "Game of Thrones" at a cost of $14.99 per month. The launch of standalone streaming services - those not requiring a cable contract - follows years of falling TV viewership as people switch to services provided by companies such as Netlix Inc, Hulu and Amazon.com Inc. CBS has already launched CBS All Access, a streaming service for its TV subscribers. The network, which is offering a 30-day free trial for its standalone service for those signing up through Apple in July, said other platforms and providers will be announced later. The streaming service will be available on iPhones, iPads, iPods and Apple TV. (Reporting by Anya George Tharakan and Subrat Patnaik in Bengaluru; Editing by Ted Kerr)