Fox Finishes Upfronts With Slightly Lower Take

The Wrap

Fox has finished its upfront sales down about 10 percent from last year's take of $1.9 billion, due to the networks's lower ratings in the 2012-13 season.

Though the network is still in talks with some advertisers, its sales have essentially wrapped, a person familiar with the sitiuation told TheWrap. The network secured CPM (cost per thousand viewers) increases of 5 to 7 percent this season, and sold about 80 percent of its inventory.

Fox, which for years was the No. 1 network in the 18-49 demographic most important to advertisers, landed behind CBS this past season as ratings fell for "American Idol."

CBS and the CW wrapped their upfronts last week, and were flat in their take from advertisers. CBS was on par with the the $2.7 billion that it brought in last year, and the CW was steady with last year's $420 million.

Last year, the netowrks had a combined take of roughly $9.2 billion.

 

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