FX’s new Cold War spy drama The Americans saw a significant boost for its second episode with DVR viewership. Live+3 data shows the freshman series’ February 6 airing jumping up 58% in total viewers and among adults 18-49. With the show’s first episode getting a 44% DVR increase in total viewers, the 58% increase for Episode 2 is a record for FX in Live+3 increases from a premiere episode to a second episode. The percentage gain is noticeably higher that the same spread on other FX series like Justified (10% increase) American Horror Story (6% increase) and Sons Of Anarchy (1% decrease). Adding in the Live+3, viewership of the 10-11:06 PM second episode of the show last week hit 3.11 million and 1.69 million among the key demo — up 1.115 million in overall viewership and 622,000 in the key demo from the Live+Day results. Those numbers are far better for the Matthew Rhys- and Keri Russell- starring show than the steep drop-off of 40% in viewership that Live+Same Day results gave the new series’ second episode. The Americans’ premiere had a 49% DVR increase among adults 18-49 and a 44% increase among total viewership.
- Arts & Entertainment