'The Impossible' Set to Smash Spanish Box Office Records

The Hollywood Reporter
'The Impossible' Sweeps Past 'Titanic' at Spain Box Office

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'The Impossible' Sweeps Past 'Titanic' at Spain Box Office

MADRID - Juan Antonio Bayona's The Impossible is set to unseat Alejandro Amenabar's The Others as the highest-grossing release for a Spanish film ever, with more than €27.5 million ($35.4 million) and some 4 million tickets sold since its Oct. 11 premiere in theaters.

Distributed in Spain by Warner Bros. Pictures and starring Naomi Watts and Ewan McGregor, the post-tsunami Thailand drama looks set to outpace The Others as the highest-grossing release from a Spanish filmmaker. The Nicole Kidman mystery had snagged $35.5 million in 2001.

Produced by Belen Atienza and Enrique Lopez Lavigne's Apaches Entertainment and Telecinco Cinema, the film branch of media giant Mediaset Espana, The Impossible has become a social phenomenon in Spain and a must for moviegoers thanks to an aggressive marketing campaign launched by Telecinco.

Telecinco Cinema, which posted an operating profit of $53.8 million for the first half of its fiscal year, is hoping The Impossible can hold onto its top spot in the weekly rankings ahead of the just-released Skyfall.

Expectations of a long, rainy holiday weekend in Spain bode well for box office earnings.

Spanish cinema currently holds a 17.1 percent share of the domestic market, two points more than last year at the same time, according to the Spanish producers' federation FAPAE.


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