For the first time since his move to 11:35 PM last month, Jimmy Kimmel was beaten by his hero David Letterman last week. CBS’ The Late Show bested ABC’s Jimmy Kimmel Live in total viewers by 40%, pulling in an average of 3.4 million to the ABC show’s 2.48 million for the week ending February 8. Letterman also topped Kimmel in households (2.5/06 to 1.8/05), adults 18-49 (0.8/03 to 0.7/03), adults 25-54 (1.1/04 vs. 0.9/04) and adults 18-34 (0.5/02 vs. 0.4/02). That’s a 14%, 22% and 25% margin of victory respectively for the key demos. However, that result partially tells us that the Baltimore Ravens weren’t the only ones to get a win out of Super Bowl XLVII. Letterman’s show was strongly promoted on CBS during the big game and he had MVP Joe Flacco on the day after the February 3 Super Bowl. The Late Show also did well against NBC’s The Tonight Show With Jay Leno. The CBS late night show tied Leno in adults 18-49, adults 25-54, and adults 18-34 last week. Letterman was just a tad behind Leno in total viewers average over the week, garnering 3.47 million to The Tonight Show’s 3.52 million.
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