In the company’s first such deal, Amazon-owned LoveFilm has acquired exclusive streaming rights to History‘s Vikings for the UK and Germany. The Netflix rival will make all nine episodes of the hit show available via LoveFilm Instant in the UK on May 24 and in Germany on June 15. Vikings, handled internationally by MGM Television, is the No. 1 new cable series of the year in the U.S. and was renewed for a second season in April. This marks the first time LoveFilm has pacted for a series to stream on the service ahead of traditional broadcast television. Amazon Studios recently used the platform for its pilot screening process, making a slate of 14 pilots available on Amazon Instant Video, LoveFilm UK and LoveFilm Germany.
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