NBCNews.com Relaunches With Fresh Bells and Whistles for Readers

The Wrap
NBCNews.com Relaunches With Fresh Bells and Whistles for Readers
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NBCNews.com Relaunches With Fresh Bells and Whistles for Readers

After much eager anticipation from news aficionados, NBC News has officially relaunched NBCNews.com. With it’s reboot, readers have a unique ability to infinitely scroll through news stories without opening new tabs. New content reloads itself when you reach the bottom of each news article. A new video player has also been unveiled for the site.

The new site will also feature a brand new vertical dedicated to the Latino community, as part of the news division’s commitment to reach a wider audience and in the coming months, will launch one focused on the “Asian Pacific Islander community.” “By integrating these verticals into the main site, that coverage will benefit from greater exposure to the broader NBCNews.com audience and the more significant promotion of the NBCNews.com site,” according to a NBC spokesperson.

“This is much more than a makeover. We’re changing the way we tell stories,” added NBC News Digital VP of News Gregory Gittrich in a statement to the press. “This is a full relaunch, from the back-end technology to the unique user experience and design — all fueled by a totally new content strategy. Our goal is to focus on original journalism, take advantage of the full extent of NBC News resources, and invest in coverage.”

NBC News’s digital home was for years hosted at MSNBC.com before it renamed itself in July 2012 after Comcast’s acquisition. In October 2013, MSNBC.com was relaunched as a stand-alone site for the cable channel.

Microsoft was originally partners with NBC Universal with the launch of MSNBC in 1996, but cut ties to the cable network in 2005.

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