This is worth noting considering how important Teenage Mutant Ninja Turtles is to the turnaround story at Nickelodeon, and Viacom CEO Philippe Dauman’s eagerness to accelerate sales of consumer products based on his company’s properties. The partners describe their new agreement as a “worldwide, multi-year deal” giving Activision Blizzard rights to “develop and publish video games inspired by the new CG-animated series.” No word on the deal’s financial terms. “The fans of Teenage Mutant Ninja Turtles are unique in that they span generations and are very passionate,” Activision VP Kurt Niederloh says. “We respect this passion and look forward to working with Nickelodeon to create games that embody the spirit of the property.” Last week, Dauman told analysts that Viacom is “seeing ongoing strength from Teenage Mutant Ninja Turtles, both on air and at retail, where sell-through rates of most products approached 100%” in the last three months of 2012.
- Arts & Entertainment
- Teenage Mutant Ninja Turtles