Oprah Winfrey puts her voice to work in emotional Super Bowl salute to the military

Is Oprah becoming a Super Bowl staple?

Yahoo Contributor Network

Oprah Winfrey has once again found commercial success on Super Bowl Sunday; this time after lending her voice to one of the most talked-about advertising spots that aired during the 2013 game.

The OWN head honcho was the voice in the standout Jeep/USO "Whole Again" commercial, which was hands down the most tear-jerky spot of the night. (The late Paul Harvey's "God Made a Farmer" speech in the Dodge Ram commercial was a close second.)

Chrysler was deemed the big winner of the Super Bowl ad game, and it was in no small part to Oprah's emotional reading of a letter from the car maker. The two-minute Jeep ad started with a quote from Oprah ("We wait. We hope. We pray. Until you're home again"), and then proceeded to make us cry with clips of families awaiting the return of their beloved family members from military service, as Oprah recited a message of hope from the Jeep brand. The message: America will be whole again.

On her Oprah.com website, the Queen of Talk said of the tribute to the U.S. troops: "It is an honor to lend my voice in support of those who serve us all."

You can see the ad here, but have some tissues ready!

Of course, this isn't Oprah's first foray into Super Bowl commercial turf. In 2010, she teamed up with late night archrivals Jay Leno and David Letterman for a funny Super Bowl ad promoting Letterman's "Late Show" on CBS. In that clip, the three talk show icons sit side by side on a couch and munch on potato chips, with Dave muttering, "This is the worst Super Bowl party ever." You can check out the clip here.

According to the New York Times, the surprising spot was actually Letterman's idea; he thought it would be hilarious to run a Super Bowl ad that featured him and his late-night nemesis sandwiching Oprah (who he also once had a long-running "feud" with). The 15-second clip also required some incognito sneaking into the Ed Sullivan Theater. (Yes, Jay Leno wore a hoodie, glasses, and a fake mustache as he snuck into Letterman's stomping grounds.)

And back in 2007, it was just a snuggling Oprah and Dave in another Super Bowl promo for "The Late Show." This quickie clip, called "Super Bowl of Love," had Letterman telling the talk show queen, "You want the Bears and I want the Colts, but we both win because we're in love."

Oprah's response: "Honey, don't talk with your mouth full."

Funny "Late Show" promos aside, it's clear that the third time's a charm for Oprah's Super Bowl stints.

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