RATINGS RAT RACE: American Music Awards Hit All-Time Low
More bad news for a venerable ABC music awards show franchise. Following the all-time lows in adults 18-49 and total viewers for the Country Music Awards earlier this month, the American Music Awards last night (3.4/8 in 18-49, 9.47 million total viewers) also hit all-time lows in both categories. In 18-49, the awards show was down 21% from last year. On the bright side for ABC, the network hit Sunday season highs and its veteran America’s Funniest Home Videos (1.7/5) at 7 PM jumped 21% from last week to match its season high. That was despite facing another big NFL overrun, this time on CBS. The doubleheader pushed CBS’ primetime to a 7:53 PM start, scrambling the network’s fast national results. By eyeballing the numbers, The Amazing Race and The Good Wife appear on par or slightly down from the previous week.
NBC once again won the night with Sunday Night Football. But the Ravens-Steelers game, which drew a 12.2/19 in the metered-market households, was down 11% from last week.
Most Fox comedies were down double-digits from last week when the network’s Sunday lineup was buoyed by a football doubleheader. The Simpsons (2.5/6) was down 22% from last Sunday and a tenth from its last telecast without a doubleheader two weeks ago. Similarly, Bob’s Burgers (1.8/4) was down 25% from last week and flat with two weeks ago, and Family Guy (2.5/6) was down 7% from last week’s 200th episode and flat with two weeks ago. Of the two Fox animated comedies that didn’t air originals last Sunday, The Cleveland Show (1.6/4) was down 16% from its last outing two weeks ago, while American Dad (2.0/5) was up 11%.
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