Relativity’s Marketing Chief Angela Courtin Lands Same Role at Fox Broadcasting

Relativity’s Marketing Chief Angela Courtin Lands Same Role at Fox Broadcasting

Relativity’s Chief Marketing Officer Angela Courtin has joined Fox Broadcasting in the same role.

In the newly created job, CMO Courtin will oversee Fox’s overall brand strategy, and is responsible for all promotion and advertising, national media, multiplatform and affiliate marketing, design and social media for the network.

She will report to Fox Television Group COO Joe Earley, as well as Chairmen and CEOs Dana Walden and Gary Newman.

Previously, Courtin was chief marketing officer at Relativity Media, where she was responsible for all film, television and sports marketing initiatives as well as all branding and advertising campaigns across the company.

Also Read: Requiem for Relativity - Hollywood Should Mourn the Loss of a Studio

She also oversaw Madvine, the company’s branded entertainment and consumer products arm, and Relativity Digital. Courtin had also launched a new digital division to grow Relativity’s audience and provide brands with a fully integrated approach to marketing.

Before joining Relativity, Courtin was president of Dentsu Aegis Network U.S.

“Angela is one of the most strategic and forward-thinking marketers in the business,” said Earley. “Her extensive background in integrated marketing, digital media, branding and content make her the perfect fit to evolve our marketing strategy in this changing TV landscape.”

“Fox has proven to be a home for creative risk takers, compelling characters and culturally relevant stories,” added Courtin. “I’m excited to have the opportunity to work with such an impressive team and roster of shows, both of which continue to raise the bar for the industry.”

Also Read: Relativity TV Could Be Prime Target in Post-Bankruptcy Auction

Ryan Kavanaugh’s Relativity Media declared Chapter 11 bankruptcy on Thursday. The company, which is primarily comprised of its film and television units, is now up for sale.

CEO and Chairman Kavanaugh has been exhaustively trying to fulfill a $320 million debt obligation to a group of lenders, led by New York-based Anchorage Capital, but pressure from those lenders and increased public scrutiny forced top executives to consider Chapter 11 a little over a week ago. With the Chapter 11 filing, Relativity has received a commitment of $45 million to fund debtor-in-possession financing.

The company on Tuesday began laying off 72 full-time and 22-part time staffers — about one fifth of the company’s 350 employees — in anticipation of the bankruptcy filing.