‘Scream’ Scares Up 6 Million Total Viewers With Debut

‘Scream’ Scares Up 6 Million Total Viewers With Debut

MTV’s “Scream” terrified six million total viewers with three-day delayed viewing lifts, including 3.1 million viewers in the cable channel’s key 12-34 demographic.

The premiere episode rose 45 percent in Nielsen’s Live Plus 3-Day numbers, earning a 1.4 rating in the main demo. The debut episode has been streamed 506,000 times to-date on MTV.com and the MTV app.

All told, “Scream” now ranks as the most-watched new series premiere of the summer on cable with Millennials. The premiere was the number-one cable telecast in its time period with both viewers 12-34 and 18-34.

“This is a strong start for ‘Scream’ and, as we head into our second episode and the series’ debut at Comic-Con this weekend, we’ve got a lot of momentum behind the scary, twisty, and ridiculously fun season ahead,” said Susanne Daniels, president of Programming for MTV.

Also Read: 'Scream' Showrunner Teases Potential Bella Thorne Return, Killer's New Mask and Murder Spoilers

“Scream” also slashed through social media. The debut episode earned 54,000 tweets — approximately 15 tweets per second — during its initial airing, and #MTVScream trended worldwide on Twitter from approximately 10:15 p.m. to 1 a.m. ET. #Scream was the No. 2 trending Instagram term throughout the night as well.

The TV adaptation of the 1996 film stars Willa Fitzgerald, Bex Taylor-Klaus, Carlson Young, Amadeus Serafini, John Karna, Connor Weil, Tracy Middendorf and Jason Wiles.

Bob and Harvey Weinstein executive produce “Scream” alongside showrunners Jill Blotevogel and Jaime Paglia; John Shiban is a consulting producer. The pilot was written by Jay Beattie, Dan Dworkin and Blotevogel. Additional executive producers are Wes Craven, Tony DiSanto, Liz Gateley, Marianne Maddalena and Cathy Konrad.​

The second episode of “Scream” airs Tuesday, July 7 at 10 p.m. ET/PT on MTV.

Also Read: 'Scream' Joins TV's Freak Show: Inside Hollywood's New Obsession With Blood, Guts and Gore

Watch a clip preview clip for Episode 2:

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