See Justin Timberlake Dressed as a Giant Lime in Kooky Tequila Ad

Thanks to Sauza 901 tequila, it's as if limes like Rick "Sour" Vane don't even exist anymore.

Justin Timberlake, as Vane, reveals what it's like to be a washed-up lime in a new ad for the liquor, with what might be his most standout performance yet.

The three-minute spot reminds viewers -- and tequila drinkers -- that it's a rough world out there for limes now that Sauza 901 has set a new standard for tequila.

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"Tequila drinkers will be coming back for us," Vane assures. "They'll be crawling on their hands and knees."

Timberlake is a co-owner of Sauza 901, and even tweeted out a cheeky personal apology to the limes that have faced hardship after his quest to create a super smooth tequila. To make up for his part in the tragedy, Timberlake promises to support limes in other culinary -- and everyday endeavors.