New 'Teenage Mutant Ninja Turtles' will become cash cow

Yahoo Contributor Network

The new version of "Teenage Mutant Ninja Turtles" debuted to over 12 million viewers on September 29, 2012, and prompted Nickelodeon to order a second season. There is a significant reason why "TMNT" can still draw fans more than two generation after their first introduction in the comics created by Kevin Eastman and Peter Laird. The reintroduction of the Leonardo, Michelangelo, Donatello, and Raphael will spell a huge surge for multiple industries.


If Nickelodeon is able to hold the ratings for "Teenage Mutant Ninja Turtles," or expand upon them, the show could easily become one of the most successful animated series in years. The debut was huge and would have been hoped for by the creators of almost any show on TV. This gives the company bullet points to appease advertisers into giving the children's network another look and more money for their TV spots.


IDW Publishing introduced the latest iteration of the Teenage Mutant Ninja Turtles comic book in August of 2011 and collectors have been eating up the new version. The variant covers offered at comic book conventions have become highly collectible almost immediately. The new show gives the smaller independent company a chance to shine as new and old fans of the property line up at their local comic book store to see how their favorite mutated Testudines are being portrayed in 2012.

Action figures

Classic TMNT action figures are a mainstay of garage sales across the country. If you grew up in the late 1980s or early 1990s, chances are good that you had at least a handful of these action figures. The new versions of the characters have already begun showing up on toy racks all over the U.S. just in time for the holiday rush. With more than 12 million people tuning in for the premiere, everyone should expect the Turtles to be one of the hottest toys in December.

Other markets

In 2011, I had the opportunity to sit down with Eastman at Detroit Fanfare and discuss some of the aspects of the franchise he helped to bring to the mainstream. I asked if there was any product, or potential products, which stuck out in his mind and made him wonder what people were thinking at the time. "The two funniest things that were turned down by the licensing agent were Turtles condoms and Turtles yarmulkes. We actually had someone pitch us to do both of those things. We said, 'No.'"

TMNT fans should expect to see multiple markets inundated with products displaying the logos and faces of their favorite characters over the upcoming months. The characters on the show represent the teenage years when people try to hold onto their youth while having their lives besieged by adult responsibilities. The characters may fall from the mainstream from time to time, but they (like what they represent) will never truly go away.

More from this contributor:

If 'S.H.I.E.L.D.' falters, Marvel crashes

When will CW's 'Arrow' jump the shark?

How Zenescope's potential TV success can change comic book market

View Comments