TiVo Research and Analytics Presents Its 2013 Year in Review
Top Moments Include the Har-Bowl (Super Bowl XLVII) and The Big Bang Theory's Nod to Star Trek
SAN JOSE, CA--(Marketwired - Dec 19, 2013) - TiVo Research and Analytics, Inc. (TRA), a wholly-owned subsidiary of TiVo Inc. (NASDAQ: TIVO), today announced its 2013 year in review results. From television's top five moments to the most successful creative advertising campaigns, this report offers a comprehensive look at what resonated with TiVo viewers based on our syndicated ratings service. According to TRA, two of the top five moments occurred during Modern Family episodes while the Super Bowl, the Academy Awards and The Big Bang Theory comprised the other three.
TRA analyzed TV viewership from January-November 2013 for a variety of different program types and metrics categories. The results are based on an aggregated, anonymous, second-by-second audience measurement data from a sample of 350,000 anonymous households with the Emmy® Award winning TiVo® service.
2013 Year in Review
Top 5 Moments
Top 5 TiVo Moments for the 5 Highest Rated Programs | ||||||||
Rank | Network | Program Name | Airdate | Top Rated Moment | ||||
1 | CBS | Super Bowl XLVII | 2/3/2013 | The Har-Bowl's final seconds tick down as the Ravens defeat the 49ers 34-31 by stopping them on the final play, a kick-off return | ||||
2 | ABC | The Academy Awards | 2/24/2013 | Christoph Waltz wins for Best Supporting Actor for Django Unchained and gives a heartfelt speech | ||||
3 | ABC | Modern Family: New Year's Eve | 1/9/2013 | While trying to find a bar to go to on New Year's Eve, Cameron and Mitchell enter a club that shocks them. | ||||
4 | ABC | Modern Family: Fulgencio | 1/23/2013 | Phil tries to convince the kids to come to him with their problems rather than their mother, to no avail. | ||||
5 | CBS | The Big Bang Theory: The Bakersfield Expedition | 1/10/2013 | The guys return from Bakersfield dressed in Star Trek costumes and overhear the women in their apartment arguing about comic book characters. | ||||
Top 5 Most Time-Shifted Broadcast and Cable Programs
Broadcast* | ||||||||
Rank | Network | Program Name | Episode Count | % Time-Shifted | ||||
1 | CW | The Vampire Diaries | 21 | 86.5% | ||||
2 | CW | Arrow | 21 | 83.8% | ||||
3 | CW | 90210 | 13 | 83.8% | ||||
4 | ABC | Modern Family | 20 | 83.6% | ||||
5 | FOX | New Girl | 22 | 83.5% | ||||
Cable* | ||||||||
Rank | Network | Program Name | Episode Count | % Time-Shifted | ||||
1 | SHOW | Nurse Jackie | 10 | 90.2% | ||||
2 | AMC | Mad Men | 12 | 88.7% | ||||
3 | IFC | Portlandia | 10 | 88.4% | ||||
4 | FX | Justified | 13 | 87.7% | ||||
5 | SHOW | Dexter | 12 | 87.3% | ||||
*Based on 10+ episodes
Advertising creative, movie campaign spots and network promos were evaluated with respect to how well their ads resonated with TiVo service subscribers, as measured by their propensity to watch, rewind or fast-forward through the brands' spots during time-shifted viewing.
Top 5 Primetime Broadcast and Cable Advertising Creative Based on Fast-forward Rate
Top Primetime Broadcast Creative Spots* | ||||||
Rank | Brand | Creative Name | Spot Count | |||
1 | E Trade Financial | Baby Discusses Hidden Fees | 11 | |||
2 | Mastercard | Keep Using Your Card at Any Restaurant | 25 | |||
3 | Pacific Life | Family Watches a Whale - Pacific Life | 23 | |||
4 | BMW X1 | Versatile for Anything | 14 | |||
5 | Tempur-Pedic | Mattress Full of Blue Gel Beads | 22 | |||
Top Primetime Cable Creative Spots* | ||||||
Rank | Brand | Creative Name | Spot Count | |||
1 | Samsung Galaxy | On the Way | 10 | |||
2 | Miller 64 | Fit to Make History 2 | 10 | |||
3 | Dollar Shave Club | Shipping Razors to Your Home 7-Dollar Shave Club | 15 | |||
4 | GMC Sierra | Same as a Submarine Hull | 11 | |||
5 | Taco Bell | Game Day Tradition | 12 | |||
*Based on Fast-forward Rate, 10+ spots per creative (does not include motion picture spots)
Top 5 Debut Week Motion Picture Campaigns based on Fast-Forward Rate
Top Debut Week Movie Campaigns* | ||||||
Rank | Studio | Movie Title | Spot Count | |||
1 | Fox | A Good Day to Die Hard | 80 | |||
2 | Relativity | Movie 43 | 409 | |||
3 | Sony/Columbia | Grown Ups 2 | 163 | |||
4 | Lionsgate Summit | Kevin Hart Let Me Explain | 291 | |||
5 | Paramount | World War Z | 292 | |||
*Based on Fast-forward Rate, 80+ spots in the debut week
Top 5 Primetime Broadcast and Cable Promotional Campaigns based on Fast-Forward Rate
Top Primetime Broadcast Promos* | ||||||
Rank | Network | Program Name | Spot Count | |||
1 | CBS | NCIS | 147 | |||
2 | CBS | NCIS Los Angeles | 130 | |||
3 | NBC | Dracula | 102 | |||
4 | CBS | Survivor Caramoan | 213 | |||
5 | NBC | The Winner Is | 117 | |||
Top Primetime Cable Promos* | ||||||
Rank | Network | Program Name | Spot Count | |||
1 | AMC | The Killing | 373 | |||
2 | ABC FAMILY | Twisted | 490 | |||
3 | FX | Archer | 289 | |||
4 | BRAVO | Real Housewives of Beverly Hills | 266 | |||
5 | TBS | Deal With It | 409 |
*Based on Fast-forward Rate, 100+ spots per network promo
About TiVo Research and Analytics, Inc. (TRA)
TiVo Research and Analytics, Inc. (TRA), a subsidiary of TiVo Inc., is a leading media marketing and analytics software company whose products help advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment within the Automotive, Consumer Packaged Goods, and Pharmaceutical industries, as well as a growing number of client CRM engagements. TRA's web-based Media TRAnalytics® platform matches the TV advertising households actually receive with the products the same households actually buy, enabling TRA clients to find "The Right Audience®" while providing an unmatched level of transparency, measurement, media planning/selling and improved ROI. TRA clients include Procter and Gamble, CBS, A&E Television Networks, ION Media, Scripps Networks, Oscar Mayer and Starcom MediaVest Group. More information at: www.traglobal.com.
About TiVo
Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video recorder (PVR). Today TiVo is a global leader in advanced television service for virtually any platform or device. TiVo offers its service directly to consumers, and also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single-solution media center by combining its patented PVR technologies and universal cable box capabilities with the ability to aggregate, search and deliver millions of pieces of broadband, cable and broadcast content directly to the television. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry www.tivo.com.
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