TiVo Research and Analytics Presents Its 2013 Year in Review

Top Moments Include the Har-Bowl (Super Bowl XLVII) and The Big Bang Theory's Nod to Star Trek

SAN JOSE, CA--(Marketwired - Dec 19, 2013) - TiVo Research and Analytics, Inc. (TRA), a wholly-owned subsidiary of TiVo Inc. (NASDAQ: TIVO), today announced its 2013 year in review results. From television's top five moments to the most successful creative advertising campaigns, this report offers a comprehensive look at what resonated with TiVo viewers based on our syndicated ratings service. According to TRA, two of the top five moments occurred during Modern Family episodes while the Super Bowl, the Academy Awards and The Big Bang Theory comprised the other three.

TRA analyzed TV viewership from January-November 2013 for a variety of different program types and metrics categories. The results are based on an aggregated, anonymous, second-by-second audience measurement data from a sample of 350,000 anonymous households with the Emmy® Award winning TiVo® service.

2013 Year in Review

Top 5 Moments

Top 5 TiVo Moments for the 5 Highest Rated Programs

Rank

Network

Program Name

Airdate

Top Rated Moment

1

CBS

Super Bowl XLVII

2/3/2013

The Har-Bowl's final seconds tick down as the Ravens defeat the 49ers 34-31 by stopping them on the final play, a kick-off return

2

ABC

The Academy Awards

2/24/2013

Christoph Waltz wins for Best Supporting Actor for Django Unchained and gives a heartfelt speech

3

ABC

Modern Family: New Year's Eve

1/9/2013

While trying to find a bar to go to on New Year's Eve, Cameron and Mitchell enter a club that shocks them.

4

ABC

Modern Family: Fulgencio

1/23/2013

Phil tries to convince the kids to come to him with their problems rather than their mother, to no avail.

5

CBS

The Big Bang Theory: The Bakersfield Expedition

1/10/2013

The guys return from Bakersfield dressed in Star Trek costumes and overhear the women in their apartment arguing about comic book characters.

Top 5 Most Time-Shifted Broadcast and Cable Programs

Broadcast*

Rank

Network

Program Name

Episode Count

% Time-Shifted

1

CW

The Vampire Diaries

21

86.5%

2

CW

Arrow

21

83.8%

3

CW

90210

13

83.8%

4

ABC

Modern Family

20

83.6%

5

FOX

New Girl

22

83.5%

Cable*

Rank

Network

Program Name

Episode Count

% Time-Shifted

1

SHOW

Nurse Jackie

10

90.2%

2

AMC

Mad Men

12

88.7%

3

IFC

Portlandia

10

88.4%

4

FX

Justified

13

87.7%

5

SHOW

Dexter

12

87.3%

*Based on 10+ episodes

Advertising creative, movie campaign spots and network promos were evaluated with respect to how well their ads resonated with TiVo service subscribers, as measured by their propensity to watch, rewind or fast-forward through the brands' spots during time-shifted viewing.

Top 5 Primetime Broadcast and Cable Advertising Creative Based on Fast-forward Rate

Top Primetime Broadcast Creative Spots*

Rank

Brand

Creative Name

Spot Count

1

E Trade Financial

Baby Discusses Hidden Fees

11

2

Mastercard

Keep Using Your Card at Any Restaurant

25

3

Pacific Life

Family Watches a Whale - Pacific Life

23

4

BMW X1

Versatile for Anything

14

5

Tempur-Pedic

Mattress Full of Blue Gel Beads

22

Top Primetime Cable Creative Spots*

Rank

Brand

Creative Name

Spot Count

1

Samsung Galaxy

On the Way

10

2

Miller 64

Fit to Make History 2

10

3

Dollar Shave Club

Shipping Razors to Your Home 7-Dollar Shave Club

15

4

GMC Sierra

Same as a Submarine Hull

11

5

Taco Bell

Game Day Tradition

12

*Based on Fast-forward Rate, 10+ spots per creative (does not include motion picture spots)

Top 5 Debut Week Motion Picture Campaigns based on Fast-Forward Rate

Top Debut Week Movie Campaigns*

Rank

Studio

Movie Title

Spot Count

1

Fox

A Good Day to Die Hard

80

2

Relativity

Movie 43

409

3

Sony/Columbia

Grown Ups 2

163

4

Lionsgate Summit

Kevin Hart Let Me Explain

291

5

Paramount

World War Z

292

*Based on Fast-forward Rate, 80+ spots in the debut week

Top 5 Primetime Broadcast and Cable Promotional Campaigns based on Fast-Forward Rate

Top Primetime Broadcast Promos*

Rank

Network

Program Name

Spot Count

1

CBS

NCIS

147

2

CBS

NCIS Los Angeles

130

3

NBC

Dracula

102

4

CBS

Survivor Caramoan

213

5

NBC

The Winner Is

117

Top Primetime Cable Promos*

Rank

Network

Program Name

Spot Count

1

AMC

The Killing

373

2

ABC FAMILY

Twisted

490

3

FX

Archer

289

4

BRAVO

Real Housewives of Beverly Hills

266

5

TBS

Deal With It

409

*Based on Fast-forward Rate, 100+ spots per network promo

About TiVo Research and Analytics, Inc. (TRA)
TiVo Research and Analytics, Inc. (TRA), a subsidiary of TiVo Inc., is a leading media marketing and analytics software company whose products help advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment within the Automotive, Consumer Packaged Goods, and Pharmaceutical industries, as well as a growing number of client CRM engagements. TRA's web-based Media TRAnalytics® platform matches the TV advertising households actually receive with the products the same households actually buy, enabling TRA clients to find "The Right Audience®" while providing an unmatched level of transparency, measurement, media planning/selling and improved ROI. TRA clients include Procter and Gamble, CBS, A&E Television Networks, ION Media, Scripps Networks, Oscar Mayer and Starcom MediaVest Group. More information at: www.traglobal.com.

About TiVo
Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video recorder (PVR). Today TiVo is a global leader in advanced television service for virtually any platform or device. TiVo offers its service directly to consumers, and also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single-solution media center by combining its patented PVR technologies and universal cable box capabilities with the ability to aggregate, search and deliver millions of pieces of broadband, cable and broadcast content directly to the television. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry www.tivo.com.

TiVo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. © 2013 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

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