White House Joins Pinterest

The Wrap

The White House has joined Pinterest, just in time for the holidays.

The image-based social network allows users to post photos and graphics on boards. This month, the White House will use it to display its holiday decorations.

President Barack Obama already used Pinterest during his re-election campaign, recycling photos from inside the campaign and infographics also posted to Facebook.

First Lady Michelle Obama also maintained a page meant to appeal to female voters -- tapping into the site's user base, which skews largely female, according to a Pew research study.

Also read: Romney vs. Obama on Social Media: Who's Winning?

But over the weekend, the White House said it had created a profile on the site, promising to share pins and boards "that range from inspiring images and quotes to infographics that help explain key issues to details about life inside the White House."

The first posts will go up on Dec. 17, the day of the White House's Holiday Social.

"It's the 'People's House,'" Michelle Obama said. "It's a place that is steeped in history, but it's also a place where everyone should feel welcome. And that's why my husband and I have made it our mission to open up the house to as many people as we can."

The White House offers virtual tours online through the Google Art Project and has set up active Twitter, Facebook and Flickr accounts.

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