Why Did The CW's 'Cult' Get Canceled? Here Are 6 Compelling Reasons

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Poor Matt Davis. This handsome actor made a major mistake when he left his cushy gig as fan-favorite character Alaric on "The Vampire Diaries." Davis had hoped that his lead role on the CW's new series "Cult" would give him more time in the spotlight, but the CW just axed the low-performing "Cult" after only 7 episodes aired.

Sadly, now fans may never learn the true meaning of the repeated, cryptic phrase, "Well hey, these things just snap right off." With such a charismatic actor at its helm, how could "Cult" go wrong? There are at least six compelling reasons that "Cult" became an utter flop.

1. The show spent too long in development

Want to know how long "Cult" spent in development? Well, let's put it this way: The show was originally pitched as a series to the WB. Had it debuted way back when, it might have seemed fresh. But by the time "Cult" finally debuted, the concept seemed a little dated. "Cult" was viewed by some TV fans as pale imitation of "The Following," another show about a creepy, cultish group of people.

2. Mysteries were introduced faster than answers were revealed

There was just too much going on for fans to keep track of. The cast was expansive (and all the characters seemed to have a mysterious past), and the few answers that Jeff was able to uncover just brought up more questions.

3. The show needed a bigger ad budget

"Cult" could have been a mega-hit if the network was willing to spring for some creative marketing. The show was all about fans searching for secret messages on a TV show and on the Web. "Cult" desperately needed an alternate reality game -- or some sort of creative, underground, grassroots campaign to build interest in the series.

4. The scheduling was poorly handled

The CW quickly moved "Cult" from Tuesdays to Fridays after its premiere, confusing fans who didn't know what night to find the show. But the series should have been placed on Thursdays from the get-go. It would have been a natural choice to follow "The Vampire Diaries," which Davis had starred on previously. Putting a creepy show like "Cult" on right after the saccharine "Hart of Dixie" was a recipe for disaster.

5. The show-within-the-show shouldn't have been called "Cult"

For a show that was already confusing to some viewers, having two shows in one that were both called "Cult" was one meta joke too far.

6. The mysterious Stephen Rae should have been introduced in the pilot

Detective Sakelik wasn't a compelling villain on her own. What fans needed was a glimpse of the man that Jeff was really up against. Stephen Rae, the mysterious creator of the show-within-a-show, should have been introduced in the pilot. "Cult" was ultimately supposed to be a game of cat and mouse, but that concept only works if fans are allowed to see Jeff's nemesis moving his evil chess pieces into place.
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