The Google-owned service wants content companies to apply for opportunities to put about 25 channels on YouTube that will charge customers as much as $5 a month, Ad Age reports today. The channels are expected to be up by mid-year with fare that could run the gamut from episodic series to libraries, live events, and advice shows. YouTube would collect about 45% of the subscription revenue; it currently takes about the same percentage of the revenue from the ads it sells. The magazine says that YouTube likely will turn to partners who have already had success on its platform — such as Machinima, Maker Studios, and Fullscreen — but is talking to others as well.
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