How the "ice bucket challenge" is creating liquid gold

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How the "ice bucket challenge" is creating liquid gold

How the "ice bucket challenge" is creating liquid gold
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How the "ice bucket challenge" is creating liquid gold

by CBSTV Videos 3:21 mins

The challenge has brought in about $23 million for the fight against ALS, or Lou Gehrig's disease. Now other groups are trying to get in on the action, and it could change the way we look at fund raising and advertising. Advertising Age's editor Abbey Klaassen joins "CBS This Morning" to talk about the phenomenon.

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