Yahoo! TV

Must-See TV

It’s a simple pleasure, but after a long day of putting out fires at the office followed by a bumper-to-bumper commute, there’s nothing like coming home to a great TV night. Whether you’re a lover of "Glee," "Game of Thrones," "The Voice," or reality shows such as "Mob Wives" (in which cast member Drita D'avanzo takes prison calls from her husband detailing his long list of cold-cut demands), Yahoo! TV ensures that you and the site’s other 19.4 million unique users never miss a minute.

What to Watch

Yahoo! TV features something for every TV fan, including pages for almost every show on air (with overviews, cast and episode information, photos, and message boards). The site also showcases hundreds of new TV clips per week, full-length episodes, detailed TV listings, expert editorial coverage, photos, news, gossip, and original programming.

See what drives TV lovers to visit Yahoo! TV. Check out a sampling of what the site has to offer at listings, full episodes, and primetime recap.

Channel Your Vision

With 80 million page views per month, Yahoo! TV has a wide reach to easily engage the audience you want. Learn about the various advertising solutions that can create a high impact for your brand creative, including Clickable Video Ads and Overlay Video Ads.

Property sheet:Download .pdf  |  Email
Key audiences: Online Moms
Related products:Clickable Video Ads, Overlay Video Ads
 

















By the Numbers

Unique Visitors

Page Views

  • 20.8 (MM)

  • 80 (MM)


Source: comScore Media Metrix, U.S., August 2011
 
 
Tips for Marketers

Yahoo! has helped businesses succeed in driving results by attracting audiences that regularly visit TV—particularly Online Moms.

  • Entertainment, health, and local content are great places to engage moms.

  • Shopping online is popular, and moms are informed, thrifty shoppers.

  • Social connections are important, but don’t forget to entertain moms, too.

  • Moms want to preserve life’s moments, especially around people they care about.

  • The Internet is about function and fun—use both approaches to speak to moms.


 
Advertising & Sponsorship Opportunities

  • Yahoo! TV Front Page Takeover: Reach loyal TV fans by running a takeover on the front page of Yahoo! TV.

  • Yahoo! TV Listings Takeover: Choose from a variety of placements and sizes on the Listings page, including the Yahoo! TV front page mini-grid placement.

  • Yahoo! TV Custom Blog Sponsorship: Take the opportunity to create a custom blog around brand themes to reach avid blog readers on this highly visited section.

  • Yahoo! TV Genre-Targeting Sponsorships: Target TV enthusiasts with placements across popular shows in the same genre, such as comedy, drama, reality, teen, animation/cartoon, and talk shows.

  • Customized Yahoo! TV Collection Sponsorship: Reach specific audiences by running placements alongside a themed editorial grouping of recommended shows.

  • Customized Yahoo! TV Collection Sponsorship: Reach specific audiences by running placements alongside a themed editorial grouping of recommended shows.

  • Yahoo! TV Emmy Awards Event Sponsorship: Pick up an Emmy sponsorship, which features brand integration on Yahoo! TV, as well as integration and promotion (including photo galleries) across all of Yahoo! throughout pre-, during-, and post-event coverage.